Reasons for sponsoring the The Stop HIV Site:
#1 Low Cost
#2 High Click-Through Rate
The average click-through rate on the Internet is approximately one half of one percent (0.5%). That is, only about 1 person out of 200 will click on the average banner advertisement. We believe that the rate will be much higher (around 8%) on The Stop HIV Site because people who will visit The Stop HIV Site and donate are grateful to the sponsors for supporting the cause and want to give their business to them.
In addition to a great price and an outstanding click-through rate, your company will receive tremendous good will from everyone who comes to The Stop HIV Site to make a donation (you can even expect to receive thank you e-mails from visitors) and you can also benefit from the publicity surrounding The Stop HIV Site.
The cost is .001 per advertising impression. So, if we receive 10,000 donations on a day that you sponsor (our initial traffic prediction), your cost for that day will be 10,000 X 0.001 = $10.
Our current prediction is 10,000 to 15,000 donations per weekday; the total cost to sponsor for one weekday is currently $10.00 to $15.00 [10,000 to 15,000 times 0.001 per advertising impression (donation)]. Saturdays and Sundays have about half the donations and cost about half as much as weekdays (about $5.00 per day).
Banner Ad Specifications
- 120 w x 60 h pixels, non-animated, and in keeping with the tone of the
*We will not run advertisements that the people who come to our site or our other sponsors would find objectionable. We reserve the right to refuse any advertisement for any reason.